The technologically advanced entertainment industry, in the last few years, have made remarkable innovations in 3D. They have combined the 3D with the virtual reality environment and effects that transports the viewers into real-time situations.
By making the experiences of the consumers memorable, the virtual reality aims to connect the consumers with their brands. The high tech companies can achieve such closeness because if their legacy, 3D CGI. Due to the added advantage of 3D CGI, tech manufacturers can construct amazingly real, stunning and visual environment. Such environment leaves the viewers with captivating and immersing effect.
So, before we further go into the discussion of 3D and Virtual reality combination, let us first discuss two types of Virtual Reality content. They are the real-time Virtual Reality Experiences and the 360 degrees rendered video.
Experiencing the Real-time Virtual reality
The consumers can experience real-time virtual reality through HTC Vive Pro or Oculus Rift Headsets. This type of virtual reality content is driven by Virtual reality ready laptops or personal computers and are generally infiltrated in CG.
How are close to real life environment incorporated in virtual reality content? The high tech innovative entertainment companies are increasingly making use of cloud computing, computer-aided design files, and high-resolution photography. In this way, they succeed in constructing real-life scenarios and ambiance in the virtual reality contents.
The best thing about real-time virtual reality in virtual reality content is that with the help of controllers the consumers feel all the sensations at the close. In the way, the consumers can interact with their surroundings by moving to and fro as if they are the real part of the game.
The rendered video, 360 degrees effect
This type of virtual reality content is fostered through high-end mobile headsets such as Daydream and Gear VR. The main differencing point between the virtual reality content of 360 degrees rendered video, and real-time VR is that the former has video content purely. The video of this Vr content can be created through three methods. The video can be designed;
- Completely in CG
- Recording of live action footage through the setting of 360-degree camera rig
- Or by the combination of these two methods above
Keep in mind that unlike the real-time virtual reality, the VR content of the 360 degrees rendered video offers the least interaction. Nevertheless, they are immersive to the core. Furthermore, the 360-degree virtual reality is entirely different of real-time VR in the sense of movement.
So, in the Real-time virtual reality where you can move to and fro within the virtual reality place or room, in 360 degrees redder video, there is nothing of this sort. In fact, from a static point, you can only view the 3D and virtual reality combined effect. So the viewer interacts with the video VR content from a fixed position.
According to the owner and the founding father of Facebook, Mark Zuckerberg, VR is a dream that the tech industries are rapidly fulfilling. In the past when internet, smartphones, computers and online networking sites were just dreams and envisioned, they gained the shape of reality in their due time. Therefore, the future of the VR is also bright just like its predecessors.
What is the need for VR and 3D combination in today’s film and entertainment world?
If you trace the creation and the fostering of VR, you will notice that the entertainment and the branding industries take a hype on this technology from 2015. Till 2015, almost 75% of the leading brands in the world have incorporated this state of art technology. As a result, they have succeeded in creating unique sets of VR experiences.
These brands have succeeded in creating distinctive VR sensations that enable the consumer movement in their accordance. So, the audiences through unique VR effects find themselves going inside a human body, a mysterious or horrific place, a night safari. They can experience a virtual pathway through a haunted house or housing development and many others.
The scope of VR in these realms are limitless. With VR as the aid of the brand, manufacturers can conjure the extraordinary and breathtaking.
Is animation for VR different or same as the content of linear narratives?
It is entirely up to you whether you want to give a sheer eye on the fact that the VR is just hype or is for real. It is better than you believe the Virtual reality is for real because countless dollars are spent and invest in its development and propagation.
The animation industries have innovated their media content and linear narratives with this technology. Therefore, whether it is the VR content design, designing the VR headsets or encouraging the users to get familiar with this technology, VR places its ingrained impacts in each domain.
Therefore, it is undeniable that VR allows users to experience the content from an entirely new angle. They find themselves getting immersed and engaged in the scene. Furthermore, if the users are experiencing effects from a new standpoint, for the manufacturers of content, there is also a new way to approach the media content.
For animations, the content makers need to include the lock off-camera shots and angles with the linear narratives. However, once the VR is incorporated, with the altering of numerous vantage points, real-time experiences are generated. In other words, it is high time that the content makers start to think about VR animations in strikingly new methods.
The creative director of many of the leading VR projects, Jake Rowell, especially the Goblins and the Gnomes puts a lot of things into perspective. He believes that once the element of virtual reality was incorporated in linear narratives, things started to change dramatically.
It is because of the main differencing factor between VR and long projects in the factor of engagement and interaction. The makers need to immerse themselves inside the VR experience and revitalize their perspective regarding animation. And this is how 3D and VR combination works